Ise Cotton Bleached fabrics

ISE-COTTON

The Tokai region in Japan has long been known as a major cotton production area, with stripes and plaid being the most representative patterns.

Ise cotton is no exception, and has long been famous for its stripes and plaids.
Until about 50 years ago, there were still many factories in the area, but they have declined with the changing times, and now only one company, "Usui Syokufu," supports the industry.

Since 6 or 7 years ago, I have been dealing only with plain tenugui cloth called "bun" instead of stripes or plaid.
The reason why we only deal in plain fabrics and not the main patterned fabrics is because we love the texture of this fabric at a glance.

It is because we fell in love with the texture of this fabric at the first touch, not at first sight.
As you may know if you have already touched it, it is surprisingly soft and gentle, just like cotton (wadding) itself.

One of the reasons for this is the use of a single yarn brand called "Samba" developed by Kurashiki Spinning in Kurashiki, Okayama Prefecture, where our company is located.
Furthermore, they are woven at low speed on old looms that have been in use for 100 years, resulting in a soft and fluffy finish.

Since it is a tenugui towel, it can be used as it is as a tenugui towel, and many customers also dye it afterwards by themselves.
It can also be cut into small pieces and used as a dish towel, and has excellent water supply!
At the beginning of the Corona epidemic, there was a great demand for handmade masks.
Since it is a gentle material with no impurities, it is also useful for customers who are particular about natural materials.