



Japanese Cotton Fabric: ISE-COTTON
Japanese Cotton Fabric from the Tokai region has long been recognized as a major cotton production area, with stripes and plaid as the most representative patterns.
Japanese Cotton Fabric from Ise is no exception, historically famous for its stripes and plaids.
Until about 50 years ago, many factories operated here, but now only one company, "Usui Syokufu," continues supporting the industry.
For the past 6–7 years, we have focused exclusively on plain tenugui cloth called "bun" instead of stripes or plaids.
We chose this because Japanese Cotton Fabric in plain form offers a texture that is immediately appealing at a glance.
It is because we fell in love with the texture of this fabric at the first touch, not at first sight.
As you may know if you have already touched it, it is surprisingly soft and gentle, just like cotton (wadding) itself.
One of the reasons for this is the use of a single yarn brand called "Samba" developed by Kurashiki Spinning in Kurashiki, Okayama Prefecture, where our company is located.
Furthermore, they are woven at low speed on old looms that have been in use for 100 years, resulting in a soft and fluffy finish.
Since it is a tenugui towel, it can be used as it is as a tenugui towel, and many customers also dye it afterwards by themselves.
It can also be cut into small pieces and used as a dish towel, and has excellent water supply!
At the beginning of the Corona epidemic, there was a great demand for handmade masks.
Since it is a gentle material with no impurities, it is also useful for customers who are particular about natural materials.

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